Practitioner experience and warning science, in the same room as your team.
Sessions are conversational, casework-driven, and pitched to the people who actually push the button, dispatchers, PIOs, watch commanders, and emergency managers. We meet you where your program is and take it further.
The Alerting Authority helps agencies, emergency managers, government, private-sector partners, utilities, and universities build confidence through competence, so they make better decisions, send clearer messages, and better serve the communities counting on them.
When an emergency is happening now, we provide immediate help with alerting decisions, public messaging, and protective-action wording. Not a replacement for 911, a lifeline for organizations that need to communicate clearly and confidently while the incident is still developing.
We review existing alerting and notification programs to find strengths, gaps, and risks across policy, workflows, technology, staffing, training, and past practice. You leave with realistic recommendations, not just a list of what is missing.
We help you understand and improve your use of IPAWS, Wireless Emergency Alerts, and the Emergency Alert System, from event codes and polygons to character limits, approvals, and testing. National principles made operational at the local, tribal, and enterprise level.
Strong alerts begin with strong governance. We build alerting policies, SOPs, EOP annexes, delegation documents, activation criteria, approval workflows, and escalation processes that cut confusion and give staff the confidence to act when time matters.
People rarely have time to write perfect messages from scratch. We create hazard-specific templates for WEA, EAS, SMS, email, social, opt-in systems, cancellations, and follow-ups, built to send faster and more consistently while leaving room for incident detail.
Clear public instructions for life-safety events: evacuation, sheltering, lockdowns, hazmat, active threats, severe weather, missing persons, and public health emergencies. The focus is helping people understand what is happening, what to do, why, and where to learn more.
Practical, real-world training for emergency managers, law enforcement, dispatch, PIOs, executives, and alerting authorities. Decision-making, message writing, IPAWS, opt-in systems, and coordination under pressure. Built to build confidence, not just awareness.
We design and facilitate exercises that test alerting decisions, message content, approval workflows, timing, and coordination in realistic scenarios. Teams find the gaps before a real emergency does, and practice deciding under pressure.
We review past alerts, warnings, and exercises to identify what worked and what did not, from message content and timing to audience selection, public response, and leadership decisions. The goal is turning real incidents into better policy, training, and templates.
Not every message belongs on every channel. We help you choose between WEA, EAS, SMS, email, app pushes, sirens, and social based on the hazard, audience, and urgency, and understand the real difference between opt-out warning tools and opt-in notification platforms.
Messages must be understood by the people who receive them. We improve communication for limited-English-proficiency communities, people with disabilities, and access and functional needs populations through translation planning, inclusive templates, and language prioritization.
For organizations that must reach employees, leadership, field teams, and campuses fast. We shape mass-notification platform strategy, escalation pathways, internal templates, employee safety messaging, and business-continuity communication across distributed operations.
Technology only works when it is backed by good policy and discipline. We help you evaluate mass-notification platforms, IPAWS tools, mapping, targeting, routing, and integrations, so your systems stay usable, reliable, and aligned with real-world operations.
Big events need fast, audience-specific communication. We build alerting plans for festivals, sporting events, campuses, and venues, covering pre-event planning, templates, weather messaging, evacuation and sheltering instructions, and stakeholder coordination.
Subject-matter expertise for AMBER Alerts, missing persons, Blue Alerts, active-shooter and barricaded-subject incidents, and pursuits. When an alert is appropriate, what to include, how to coordinate approvals, and how to communicate clearly with the public.
We help local, regional, state, territorial, and tribal organizations build stronger public-warning capability through policy, training, cross-jurisdictional coordination, and community-specific planning. Every jurisdiction is different, and programs must fit real people and real risks.
Utilities and infrastructure operators need clear messaging before, during, and after high-impact events. We build strategies for power disruptions, wildfire risk, service interruptions, employee safety, and public-facing communication that protects continuity and public trust.
Alerting is a leadership decision, not just a technical function. We brief leaders on alerting authority, public trust, risk, timing, and the legal and operational stakes of unclear, delayed, or excessive alerts, so decision-makers understand their role before a real incident.
Keynotes, breakout sessions, workshops, and leadership briefings on alerts, warnings, public trust, protective-action messaging, IPAWS, and practical strategy. Engaging, understandable, and grounded in real-world experience.
Through The Alerting Authority podcast, articles, and interviews, we advance the national and international conversation on alerts and crisis communication, bringing together practitioners, researchers, public safety leaders, and technology partners.
Every organization has different risks, tools, politics, and staffing. We help work through problems that do not fit a standard category, large or small, technical or political, and find a practical way forward before the next emergency tests the system.
Whether you want the full CAPCOG curriculum, a focused AMBER Alert workshop, or a session built around your agency's exact gaps, let's talk about what your people need and when.
Book a training conversation